Photos: Tech's 10 most-hyped product launches

With public perception of its cell phones as dull and uninteresting, Motorola needed a hit. When it launched the Razr in 2004, it finally had one. A thin, stylish device that seemed to spur the imagination, the Razr soon became one of the best-selling phones in the world, a distinction it still holds today, even as other Motorola models have overtaken it. The Razr, which initially cost $500, was seen as a slick, stylish accessory owned by those on the cutting edge, and its advertising ushered in a new era of marketing for Motorola, which has since sought to tie its mobile phones to a cool, hip, spare sensibility.