Photos: Tech's 10 most-hyped product launches
When it launched in November 2005, Microsoft's Xbox 360 ushered in the next-generation video game console wars. It began with a 30-hour marathon event in the Southern California desert , where gamers could play their favorite titles all night, even though temperatures dipped to near freezing.
In its first month, the new Xbox sold 323,400 units, according to NPD, and after three months had moved 854,300 units. It is now in second place among the three next-gen consoles, ahead of Sony's PlayStation 3, but trailing Nintendo's surprise hit, the Wii.
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