Photos: IBM lifts lid on Web 2.0 tech

This is the homepage for DIY Shopper--a concept retail Web site developed with retail group Kingfisher that uses Web 2.0 concepts such as blogs and buddy lists. The page shows a list of items for a DIY project as well as buddy lists of in-store advisors and people doing similar projects, who can share their experiences. The system also interacts with Second Life and provides users with in-store mobile services.