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Tags: news, barbie, mattel, mp3 player, Mattel Inc., Girl, Media players, Digital music, Digital media, Consumer electronics, PERSONAL TECHNOLOGY

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Barbie MP3 players
Mattel has unveiled Barbie Girls, MP3 players designed to look like dolls that also hook into an online virtual community for girls. The device, which is about 4-and-a-half-inches tall, is set to come out in July and sell for about $60.

The device has 512MB of memory and an expandable miniSD slot for up to a 2GB memory card.

   

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So, who is Mattel's target audience? My brother worked for Mattel ...k.edlund@...  | 04/30/07

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